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Sunday, October 30, 2011
Erb Speaker Series: The Irrationality of Sustainability
11:00 AM - 12:30 PM

Are decisions that attempt to balance people, planet and profits made rationally? Can they be? Our economic models are built on the ideal that people are maximizers of utility and that we have access to all the information and thus can make necessary choices on a rational basis. Rationality is everything, or is it?How can the decision making of individuals and organizations be influenced and improved? Dan Ariely will be talking about self-control, lack of self-control and how an understanding of human weaknesses can help make the world a better place.

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