In this project-based course students will learn how to produce Public Service Announcements (PSAs) in support of public policy objectives. Students will study, conceive and produce a Public Service Announcement (PSA) campaign to inspire student voter registration and turnout for the November 2018 election. Students will analyze effective messaging campaigns and receive instruction and guidance on the messages requested by the Ford School in areas of student voter registration, education and turnout. SAC students will then work with students
from the Ford School to conceptualize and produce a series of PSA and social media messages to encourage their peers to take part in the election process. The class will then analyze and study the results of the campaign in the weeks following the November election.
This course will be taught by John Chamberlin, Edie Goldenberg, and Oliver Thornton.