Getting the media on your side
Getting Stuff Done: Communications Skills Series
The best ideas still need a communications plan to build awareness and catch on. This is uniquely true for public policy, where ideas are often shared and vetted through the lens of the media. Developing a message, telling a story, and utilizing traditional and social channels to get the word out increases the chance for success. Through the four sessions you will build skills in storytelling, media interviewing, op-ed writing and pitching, and social media use and branding. While each workshop will stand on its own, the more you attend, the better your skill set will be to translate your research and ideas into practical policy action.