Communication Skills Workshop: Getting the Story Told and Working with the Media
The best ideas still need a communication plan to build awareness and catch on. This is uniquely true for public policy, where ideas are often shared and vetted through the lens of the media. Developing a message, telling a story and utilizing traditional and social channels to get the word out increases the chance for success.
This workshop will feature Kristen Kerecman, UM Poverty Solutions Communications and Public Engagement Director and Lauren Slagter, Poverty Solutions Communications Specialist. Kristen and Lauren will share their experiences on what makes a successful story and how to effectively pitch your story, work with reporters and prepare for interviews. This workshop will also include a short exercise to help participants learn how to effectively "get to the point" -- an essential skill for getting the attention of the media.