This course will introduce you to the art and science of political campaigning. Topics to be covered include a heavy emphasis on political communications, including speeches and debates, crafting and framing a message, earned media, paid media, digital and social media, voter contact, and field.
PubPol 423 will also examine campaign planning and management, polling and research, identifying, targeting and turning out voters, coalitions and interest groups, budgeting and fundraising, the political environment and Get Out The Vote efforts.
