PUBPOL 515/BE 550

PUBPOL 515/BE 550: Non-Market Strategy: Setting the Rules of the Game

Download Syllabus
Level
Graduate
Term
Fall 2014
Time
6:21-6:21 pm EDT
U-M Course Number
24764
Credit Hours
3

Managers, particularly as they move to higher-level responsibility, are increasingly called upon to deal with issues involving governmental actions, media attention and public scrutiny. This course will examine business strategies for anticipating and dealing with these issues, and consider how business can shape the “rules of the game.” The public policy implications of these governmental and business actions also will be examined. The course will draw upon conceptual frameworks from economics, political science and strategic analysis. Among the issues that will be considered are environmental and safety regulation, international trade policy, corporate social responsibility, and the integration of market and “non-market” strategy.