PUBPOL 683

PUBPOL 683: Elections & Campaigns

Download Syllabus
Level
Graduate
Term
Fall 2019
Days
Wednesday
Time
5:30-8:20 pm EDT
Course Section
001
U-M Course Number
19718
Credit Hours
3

There is no policy without victory. More precisely, well-planned and well-executed political campaigns win elections and make governing possible. Therefore, an understanding of government must first be grounded in an understanding of campaigns and elections. This course will introduce you to the art and science of political campaigning.  Topics to be covered will include crafting a message, scheduling and time management, research, issues, polling, speeches, debates, working with the press, identifying, differentiating and targeting voters, coalitions and interest groups, budgeting and fundraising, field organization, crisis management, the political environment, and Get Out The Vote efforts.