PUBPOL 423

PUBPOL 423.001: Political Campaign Strategy and Tactics

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Level
Undergraduate
Term
Winter 2018
Days
Tuesday
Time
5:30-8:30 pm EST
Course Location
1210 WEILL
Course Section
001
U-M Course Number
23396
Credit Hours
3

There is no policy without victory. More precisely, well-planned and well-executed political campaigns win elections and make governing possible. Therefore, an understanding of government must first be grounded in an understanding of campaigns and elections. This course will introduce you to the art and science of political campaigning. Topics to be covered will include crafting a message, scheduling and time management, research, issues, polling, speeches, debates, working with the press, identifying, differentiating and targeting voters, coalitions and interest groups, budgeting and fundraising, field organization, crisis management, the political environment, and Get Out The Vote efforts. The class will combine lecture with discussion, supplemented with occasional guest lecturers. Students will write, present and defend a campaign plan.