PUBPOL 587

PUBPOL 587.202: Public Management: Strategic Communication for Advocacy

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Level
Graduate
Term
Winter 2019
Days
Monday
Time
4:00-7:00 pm EST
Course Location
1230 WEILL
Course Section
202
U-M Course Number
26290
Credit Hours
1

Taught by Ali Webb, Founder and Principal, Ali Webb Strategies.

This course will introduce students to a range of communication strategies to move public policy forward in a host of issue areas from climate change to public education, health reform to anti-poverty efforts. For new public policy to emerge, policy experts must learn skills to translate their analytical content to the public audiences that ultimately decide the fate of reform. Students will develop policy advocacy campaigns which demonstrate the interplay between strategic, effective, targeted communications and achieving and sustaining policy change. Class members will examine policy reform from the perspective of the strategic communications including understanding their audiences, identifying partners, developing key messages, storytelling, media relations, delivering the messages through effective channels and measuring impact. 

Download the Coursemart audio (.mp3)