Rusty Hills op-ed on GOP State of the Union response published in the Washington Times
February 12, 2013
Hill's suggestions for increasing viewership start with choosing a different date.
"Agreeing to respond on the same day and time as the president guarantees that anything said by the GOP will be relegated to Paragraph 38 of the next day's story," Hills wrote in the Washington Times.
Hills also proposed inviting high-profile party members to attend the speech and using the occasion to offer a pro-active policy agenda rather than a response to the President's proposals.