Justin Wolfers, MSNBC: What do companies want to do? They want to sell stuff. And if you make things with rainbow flags, they'll be happy to sell it. We do have groups all the time that protest by boycotting and that's their democratic right to do. The thing that is fundamentally different about this moment is, in fact, Ron DeSantis and what he is doing in Florida... I am with my libertarian friends. I don't want the government deciding for me what is on the shelves of Target and what theme park I can go to.