Political Campaign Strategy Tactics

Rusty Hills has taught nearly 1,000 students in the 20 years he's been teaching the art and science of political campaigning. Winning campaigns require strategy, voter insight, compelling communication, and a well-executed plan, he tells students. A ...

Rusty Hills' passion for politics started in eighth grade, when he was assigned the role of speechwriter in a mock 1968 presidential election. Today he’s paying the favor forward to scores of Fordies in Political Campaign Strategy & Tactics (PubPol 4...

There is no policy without victory. More precisely, well-planned and well-executed political campaigns win elections and make governing possible. Therefore, an understanding of government must first be grounded in an understanding of campaigns and el...