PubPol 750.019 Topics: The Art of Influence: Mastering Verbal Communications for Policy Professionals | Gerald R. Ford School of Public Policy
PubPol 750

PubPol 750.019 Topics: The Art of Influence: Mastering Verbal Communications for Policy Professionals

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Level
Graduate
Term
Fall 2024
Session
Fall 2024
Course Section
019
U-M Course Number
039543
Credit Hours
1.5
Class Size
25

From grassroots community organizing to congressional hearings, effective verbal communication has proven crucial in shaping policy outcomes, mobilizing support, and driving societal change.

In this hands-on course, you will learn frameworks for crafting persuasive messages and techniques for delivering compelling verbal communications.Through practical speaking assignments and simulations, you will receive personalized feedback to refine your ability to influence and inspire in various contexts including: 

  • Public speeches to inform or persuade large audiences about policy issues (e.g., press conferences, town halls, public forums or community meetings)

  • Presentations of research findings, policy proposals or program evaluations to inform policy decisions

  • Meetings with colleagues, stakeholders, interest groups or decision makers to influence opinions, gather support, or provide counsel

The objective of this course is to enhance your confidence in public speaking, strengthen your communication effectiveness, and expand your impact as a policy leader in a world that is increasingly influenced by the power of verbal communication.

Whether you’re an analyst, manager or leader in the public, private and nonprofit sectors, leadership presence and verbal communication skills are indispensable. Strong presence and communication skills can amplify your impact and enhance your career opportunities.