Type: Public event
Host: Ford School

Managing presidential campaigns: Lessons learned in 2020


Katie Packer Beeson, Greg Schultz, and Broderick Johnson

Date & time

Nov 18, 2020, 12:00-1:00 pm EST


This is a Virtual Event.

Free an open to the public. Click here to view on YouTube.

Join us for a discussion on election campaigns, both in 2020 and beyond. The discussion will include Katie Packer Beeson, former deputy campaign manager for the Romney/Ryan campaign in 2012 and founding partner of Burning Glass Consulting, and Greg Schultz, general election strategist and senior advisor for the 2020 Biden campaign. Broderick Johnson, current Towsley Policymaker in Residence and former assistant to the President and cabinet secretary during the Obama Administration, will moderate the discussion. 

Katie Packer Beeson is Founding Partner at Burning Glass Consulting, a first of its kind, all-female consulting firm, which does public relations, political consulting and issue management with an emphasis on messaging to women. Katie has worked on political campaigns across the country since 1988 and has managed campaigns at every level from state legislature and Governor to U.S. Senate and Presidential. In 2012, she was the Deputy Campaign Manager of Governor Mitt Romney’s Presidential Campaign.

Katie’s experience also includes working in the Michigan State Senate and in the administration of Michigan Governor John Engler as Chief of Staff to the Lt. Governor. She served in the administration of President George W. Bush as Senior Advisor to U.S. Secretary of Energy Spence Abraham. She also worked on Capitol Hill as an aide to then U.S. Senator Abraham.

Greg Schultz is the General Election Strategist and Senior Advisor for the Biden campaign and served as the Campaign Manager during the 2020 Democratic Primary. In his current role he oversees the campaign’s engagement with the DNC and national coordinated campaign efforts. Before working on Biden's presidential campaign, he served as executive director of Biden's American Possibilities PAC.  Schultz is a veteran of the 2008 and 2012 Obama presidential campaigns in Ohio, serving as State Director on the re-elect. Schultz worked as the senior advisor to Vice President Joe Biden and a special assistant to President Obama in the White House during the second term.