Type: Public event

An Evening with Kara Swisher, in conversation with Mary Barra

Discussing “Burn Book: A Tech Love Story”

Remote video URL


Kara Swisher, Mary Barra

Date & time

Mar 18, 2024, 6:00 pm EDT

Award-winning journalist Kara Swisher has interviewed nearly every consequential innovator and tech entrepreneur working today. Her new memoir, “Burn Book: A Tech Love Story,” is an insider’s tale of success, failure, hubris and optimism. As Detroit gains influence in technology and the EV revolution, Swisher sits down with Mary Barra, chair and CEO of General Motors, to discuss her new book and explore the dynamic interplay of legacy companies, innovation, strategic bets on the future, and tech’s potential to solve problems and not just create them.


Kara Swisher is the co-founder and editor-at-large of Recode, producer and host of the Recode Decode and Pivot podcasts, and co-executive producer of the Code Conference series. She also has a special series on MSNBC called Revolution on the impact of technology on work, society, and more, and is a contributing opinion writer for The New York Times.

Mary Barra is Chair and Chief Executive Officer of General Motors. She was elected Chair of the GM Board of Directors in 2016 and has served as CEO of GM since 2014. Under Barra’s leadership, GM envisions a world with zero crashes, to save lives; zero emissions, so future generations can inherit a healthier planet; and zero congestion, so customers get back a precious commodity – time. She is focused on creating the best customer experience and strengthening GM’s core vehicle and services business, while also working to deliver transformative technologies such as electrification, autonomous driving and software.

Presented in partnership with Wallace House Center for Journalists, co-sponsored with U-M Democracy & Debate and U-M School of Information.