Type: Seminar

Erb Speaker Series: The Irrationality of Sustainability

Date & time

Oct 30, 2011, 11:00 am-12:30 pm EDT


Ross School of Business - 6th Floor Colloquium Room
701 Tappan Street, Ann Arbor, MI 48109

Free and open to the public

Are decisions that attempt to balance people, planet and profits made rationally? Can they be? Our economic models are built on the ideal that people are maximizers of utility and that we have access to all the information and thus can make necessary choices on a rational basis. Rationality is everything, or is it?How can the decision making of individuals and organizations be influenced and improved? Dan Ariely will be talking about self-control, lack of self-control and how an understanding of human weaknesses can help make the world a better place.

Dan Ariely is a professor of psychology and behavioral economics at Duke. He authored the best sellers 'Predictably Irrational', and 'The Upside of Irrationality.'His research has addressed such issues as why people cheat, the tragedy of the commons, why big bonuses do not work, market failure and the use of intuition in the boardroom.This event is free and open to the public.