Dan Ariely

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Erb Speaker Series: The Irrationality of Sustainability

Oct 30, 2011, 11:00 am-12:30 pm EDT
Ross School of Business - 6th Floor Colloquium Room
Are decisions that attempt to balance people, planet and profits made rationally? Can they be? Our economic models are built on the ideal that people are maximizers of utility and that we have access to all the information and thus can make necessary choices on a rational basis. Rationality is everything, or is it?How can the decision making of individuals and organizations be influenced and improved?
Ford School